SELL MY SERVICE +61 468 277 747

For Australian Tradies

You quoted the job. You followed up. They went quiet.

You didn't lose it on price. You lost it on what they couldn't find about you.

Infrastructure compounds. Paid decays.

For sparkies, plumbers, chippies and builders doing $500k–$3M who are sick of ghost leads.

Get the Cheat Sheets Book a call

20 cards. 20 moves. One month.

Antony Loomans — founder of Sell My Service

Since 2010

Building visibility for AU tradies.

Zero → #1 on Google Maps

In 9 months. No paid ads. Tweed Coast Tree Surgeons.

30% → 79% close rate

Across the 8-video trust stack.

The Trust Cascade

What happens when buyers can't verify you?

Curiosity becomes friction. Friction becomes suspicion. Suspicion becomes departure. Ten seconds. Four stages. Job lost before the quote.

  1. STAGE 01

    Curiosity

    They have a problem and money to fix it.

  2. STAGE 02

    Friction

    They can't find the price, proof, process, or next step.

  3. STAGE 03

    Suspicion

    If they won't tell me, what are they hiding?

  4. STAGE 04

    Departure

    Back button. Gone. Under 10 seconds.

Trust is not a vibe. It's an operating layer.

Every visibility leak — missing price, hidden proof, vague process, no human face — is a stage in this cascade. Sell My Service plugs them, one trust signal at a time.

Where are you in it?

One of these is yours.

You're losing jobs at the quote stage.

The buyer ghosts. You never find out why.

You're winning the wrong jobs.

Tyre-kickers, price-shoppers, scope-creepers. Margin gone.

You're rebuilding trust from scratch every time you knock.

Nothing compounds. Every job starts at zero.

Visibility Infrastructure

Be found. Build trust. Show proof. Stay remembered. Turn interest into jobs.

The five-layer SMS operating model. Five layers. One system. The infrastructure that plugs the cascade.

  1. 01

    Be Found

    Discovery layer

    The buyer can find you across search, Maps, LinkedIn, AI agents, and referral contexts.

    BUILT WITH Landing Page Video · Bio Video

  2. 02

    Build Trust

    Identity layer

    Licence, insurance, years in trade, reviews, claims, and boundaries are visible.

    BUILT WITH Claims Video · Fit Video

  3. 03

    Show Proof

    Evidence layer

    Real jobs, before/afters, recommendations, and customer stories.

    BUILT WITH Customer Journey Video

  4. 04

    Stay Remembered

    Recall layer

    Videos, email signature, follow-up rhythm, and weekly useful posts.

    BUILT WITH Bio Video · 80% Video

  5. 05

    Turn Interest Into Jobs

    Conversion layer

    Price clarity, process clarity, quote follow-up, and Assignment Selling.

    BUILT WITH Cost Video · Pricing Video · Assignment Selling

Real work. Visible proof. Simple systems.

Every layer is a deployment. Every deployment closes one of the four cascade gaps. The 8-video Tradie Sales Engine builds them.

The Tradie Sales Engine

Close deals while you're on the tools.

The 8-video trust system that answers buyer questions before the quote. Built once. Working forever.

Close rate

30% → 79%

What happens when buyers consume the 8 videos before the quote.

Field-observed · 8-video trust stack

The Deployment Path

  1. 01

    Map your 80%

    Identify the seven questions every buyer asks before they trust the quote.

  2. 02

    Shoot it using SIMPLE

    Answer those questions naturally, honestly, on camera. No studio theatre.

  3. 03

    Deploy the script

    Assignment Selling, follow-up, landing pages, email, quote workflows. The video does the selling.

8 videos. 7 questions. One trust system.

See the 8 videos

The Strategic Model

Build trust before the sales conversation.

SIMPLER™ is the seven-part revenue-trust model behind the Sell My Service operating layer. Seven moves. One outcome: the buyer says yes before you quote.

  1. S Surface
  2. I Increase
  3. M Make Visible
  4. P Prove
  5. L Lower
  6. E Educate
  7. R Revenue-Loop
See the full method The strategic model, unpacked.

The Content Engine

Turn real work into visible proof.

PROVEIT™ is the seven-part content-production engine for job stories, reviews, before/after evidence, and buyer-facing assets. Pull the question. Record the job. Track the revenue. Repeat.

  1. P Pull
  2. R Record
  3. O Organise
  4. V Verify
  5. E Explain
  6. I Invite
  7. T Track
See the production engine The content engine, unpacked.

The Cheat Sheets

20 cards. 20 moves. One month.

Pick the one that stings most. Start there.

The implementation layer. Each card is a single move you can finish before smoko. Designed to sit on the ute dashboard. No reading lists. No frameworks to memorise. One card, one move, one win.

  • · 60 Second Brief Check
  • · Before You Quote
  • · The Visibility Formula
  • · Fast Reply Template
  • · Profile That Wins Work
  • · Turn Leads Into Jobs
  • · The Perfect Follow Up
  • · Weekly Game Plan
  • · + 12 more
Get the Cheat Sheets Free. Printable. Yours.
Sell My Service cheat sheets — 8 of the 20 cards previewed

Where To Next

Get your profile working harder.

Pick one card. Run it this month. See what shifts. Or have a call — we'll point at the visibility leak you can plug this week.

Get the Cheat Sheets Book a call

Our Commitment

We have the experience, systems, and commitment to deliver.