Home / Tradie Sales Engine
Close deals while you're on the tools.
The 8-video trust system that answers buyer questions before the quote. Eight specific trust assets. Not eight random videos.
The 8-Video Trust Stack
Each video does a specific job. None of them are optional.
- VIDEO 01 Pre-quote
80% Video
The 7 questions you answer at every kitchen table — recorded once.
Cuts quote time by a third. Buyers arrive already knowing the answers.
SIMPLER JOB Surface real questions and educate before selling.
- VIDEO 02 Pre-quote
Cost Video
The #1 Googled question. What drives cost up, what drives it down.
Every competitor hides this. Answering first owns the trust.
SIMPLER JOB Lower price fear by explaining the market range.
- VIDEO 03 Pre-quote
Pricing Video
How you charge — hourly, fixed, tiered. Zero sticker shock on site.
Kills price as the biggest objection before you arrive.
SIMPLER JOB Increase perceived value and explain the commercial model.
- VIDEO 04 Pre-quote
Fit Video
Who you're NOT for. Jobs you won't touch. Clients who should call someone else.
Saying no publicly is the ultimate trust move. Tyre-kickers self-select out.
SIMPLER JOB Lower bad-fit risk and increase trust through honesty.
- VIDEO 05 First contact
Bio Video
90 seconds in your email signature. A handshake, not a showreel.
Buyer knows your face before you knock. Awkward first 5 minutes — gone.
SIMPLER JOB Build familiarity and make the owner visible.
- VIDEO 06 First contact
Landing Page Video
Defuses the 4 fears at the form: spam, hounding, privacy, what next.
Lifts form fills 80%+ on average. The Sheridan-tested mechanic.
SIMPLER JOB Make the path visible and lower form friction.
- VIDEO 07 Mid-funnel
Customer Journey
A real client's story — before, during, after. Not a testimonial.
'That's exactly what happened to us.' The just-like-me effect.
SIMPLER JOB Revenue-loop the system with attributable proof.
- VIDEO 08 Mid-funnel
Claims Video
Licences, certs, reviews on camera. What you guarantee, where you draw the line.
Everyone says reliable. You prove it. Naming limits builds more trust than hiding them.
SIMPLER JOB Prove the promise.
How It Gets Built
Three steps. One trust system.
- 01
Map your 80%
The seven questions every buyer asks before they trust the quote. Cost. Process. Timeline. Comparison. Risk. Fit. Proof. Pull them out before you film a single frame.
- 02
Shoot it using SIMPLE
A practical on-camera reminder. Smile. Imagine the buyer in front of you. Keep momentum. Posture. Leverage a real story. Engage naturally. No studio theatre.
- 03
Deploy the script
Assignment Selling. Email signature. Landing page. Quote follow-up. The video stops being content and starts being revenue infrastructure.
The Filming Reference
SIMPLE
A practical on-camera reminder used inside the Tradie Sales Engine. Referenced from the trust-first video selling lineage associated with Marcus Sheridan and Assignment Selling. Not proprietary. Useful.
- S
Smile
Start with warmth. Hold a real smile for three seconds before you speak.
- I
Imagine
Picture one real buyer in front of you. Talk to that person.
- M
Momentum
Keep going. Do not restart every stumble. First takes carry trust.
- P
Posture
Stand up. Shoulders back. Calm body before calm words.
- L
Leverage Story
Use a real job, a real customer problem, a real site example.
- E
Engage Naturally
If you wouldn't say it to a mate over coffee, don't say it on camera.
Real work. Visible proof. Simple systems.
The Tradie Sales Engine is the flagship Sell My Service deployment. It is the difference between losing a job at the quote stage and closing one while you're on the tools.